I thought X must be joking, but it appears not.
The rumours have something to them after all.
Will write more as soon as I’ve checked a few things out for myself.
ETA: Turns out he has a shop now – link is on the front page. ???
Also found Twitter account – must be someone else doing it – he’s way too old and X doesn’t know of the woman who is mentioned in some of the stuff. Curiouser and curioser…